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YouTube can boost your website’s SEO! Google owns YouTube, so ranking well allows you to have better Google rankings. Ensuring that your YouTube videos lead back to your website is KEY to tying your site to your YouTube channel.
Increasing your SEO ranking on YouTube can be done by following a simple checklist. Some of these points include having a keyword-focused title and description, including relevant hashtags, ensuring you have videos in playlists, using end cards, and more. If all of this seems overwhelming, the Pearl Lemon team is ready to help you increase your SEO ranking on YouTube.
SEO for YouTube is the process of making your videos, playlists, and channels more visible to users. A similar process used for websites is used for YouTube as well. You want to be sure you use the right keywords, relevant pictures, and the title formatting correctly to be found in searches. There are plenty of other aspects that make up YouTube SEO…and that’s where Pearl Lemon can step in
- Video length
- Number of video likes
- Video comments
- Video tags
- Video Keywords
- Number of video views
- Number of video shares
- Video format (68.2% of videos on the first page of YouTube are in HD)
YouTube actually allows users to add as many tags as they like as long as the total character limit across all tags is less than around 400 characters. Ideally, a well-optimized YouTube video should have between five and eight tags.
YouTube SEO Tips:
1. Using a target keyword, rename your video file.
2. Incorporate your term in the video title naturally.
3. Make your video description more effective.
4. Add well-known, relevant keywords to your video’s tags.
5. Sort your video by topic.
6. For the result URL for your video, upload a unique thumbnail image.